Commoditization and the Strategic Response by Andrew Holmes
Organizations and those who work within them
are under attack from the increasingly pervasive
impacts of commoditization. With little to
distinguish one company's products and
services from another's or one person's skills
and capabilities from the next, organizations
and workers alike are finding themselves
trapped in the me-too hell of commoditization.
For many this means the survival of the
cheapest, as price becomes the principal
basis for decision making. For others it requires
them to think creatively to avoid the trap of
commoditization, even though this may only
provide a temporary respite.
In this groundbreaking book, Andrew Holmes
sets out why commoditization represents such
a clear and present danger to every corporation
and all white collar workers. Starting with the
nature of the commodities we are familiar with
such as coal and cotton, Holmes moves on to
describe how commoditization is affecting
entire industries and is increasingly touching
the work of the professional classes. The evidence is both fascinating and compelling and
it is clear that the impacts of commoditization
are far reaching.
The author also outlines the impact of
commoditization on an organization's
strategy towards brand, supply chain, value
chain, innovation, pricing and competition.
He explores the implications for skills,
attitudes and behaviours in the workplace
before describing a series of strategies for
avoiding the risk and exploiting the
opportunities offered by a new commoditized
world, such as outsourcing, innovation,
offshoring, mergers and acquisitions,
divestments and first mover advantage.
Holmes offers organizations and white collar
workers a range of strategic responses which
can be used to combat its worst impacts. And
as commoditization continues to make inroads
into the corporate and working worlds, this book
will be an invaluable companion to addressing
the challenges which it presents.
Holmes offers organizations and white collar
workers a range of strategic responses which
can be used to combat its worst impacts. And
as commoditization continues to make inroads
into the corporate and working worlds, this book
will be an invaluable companion to addressing
the challenges which it presents.
Hardback - ISBN: 978-0-566-08743-1
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