Change is rarely simple and if anything it is getting increasingly difficult to deliver. No longer restricted to discrete areas or to specific functions, the nature of change is more connected than it has ever been. Incremental approaches are being replaced by more radical responses and this imposes significant risks on the business as it deals with the need to deliver today's products and services, whilst preparing itself for tomorrow.

At Paricint, we believe that no matter how complex the change, it has to be delivered after there has been sufficient thinking and planning. Executing change without these two essential components often leads to problems and potentially failure. Equally, spending too much time on activities such as visioning or planning results in paralysis and an inability to escape the status quo.

We work with clients from a broad range of sectors both nationally and internationally, helping to identify, plan and execute the changes they need to ensure they continue to grow.

What's New?

Although commoditization is increasingly a very real threat to any organization it is comparatively straightforward to identify the early warning signs, which include:

• Increasing competition
• Prevalence of me-too products and services
• A belief that all suppliers are fundamentally the same
• The decreasing desire on the customer's part to look at new options or features
• An increasing preference for customers to select on the basis of price and little else
• A reluctance for customers to pay for anything they consider unnecessary
• Increasing pressures on margins

We help organisations assess the threats which commoditization poses, develop and plan their responses and deliver the change. Andrew Holmes' book Commoditization and the Strategic Response details what this phenomenon means and how to respond.

Autumn Wind image © Bob Jagendorf, shared with a CreativeCommons license via Flickr

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